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Ground Up And The Children’s Place

Forge Footwear Partnership

March 6, 2026

Ground Up forged a new footwear partnership with children’s specialty retailer The Children’s Place. With styles releasing throughout the Spring season, the limited-edition footwear lines will feature popular characters such as Marvel’s Spidey and His Amazing Friends and Disney’s Minnie Mouse, along with beloved films like Pixar’s Toy Story and Cars.

Best 2026 Spring and Summer

Travel Outfit (& Accessory) Ideas

March 14, 2026

Little ones don’t slow down, and their shoes shouldn’t either. From school mornings to playground adventures and everything in between, the right pair keeps them comfortable, secure, and excited to get moving.

  • The Cutest Valentine's Day Gifts for Kids, According to a Mom

    January 12, 2026

    Gift your toddler these adorable kicks that show off their Bluey love. There are three colors to choose from, but I like that each pair comes with one Bluey and one Bingo shoe to help kids learning how to put their shoes on the right feet.

  • GROUND UP EXPANDS PEPSICO PARTNERSHIP WITH CHEETOS FOOTWEAR AND HOSIERY COLLECTION

    January 10, 2026

    Ground Up is closing out 2025 by expanding its long-standing relationship with PepsiCo through the addition of another trend-setting brand to its portfolio, Cheetos.

  • Ground Up in Kiddos Magazine Valentine’s Day Spring Issue

    February 3, 2025

    Made for sunny days and nonstop play, a cheerful spring sneaker that brings color and character to little ones’ everyday rotation made by Ground Up.

  • Ground Up Expands PepsiCo Partnership with Cheetos Footwear

    January 10, 2026

     Ground Up, a leader in licensed  footwear, is closing out 2025 by expanding its long-standing relationship with PepsiCo through the addition of another trend-setting brand to its portfolio,  Cheetos. The partnership, brokered by PepsiCo’s licensing agent, The Joester Loria Group, marks a major milestone for Ground Up as the company enters the  hosiery category for the first time.

  • Ground Up x Kids Foot Locker Debut Hello Kitty High-Top Sneakers

    January 13, 2025

    Hello Kitty High-Top Sneakers,' a collaborative release between Ground Up and Sanrio, the global lifestyle brand behind Hello Kitty, are now available exclusively at Kids Foot Locker.

  • The Cutest Valentine's Day Gifts for Kids

    January 12, 2026

    Gift your toddler these adorable kicks that show off their Bluey love. There are three colors to choose from, but I like that each pair comes with one Bluey and one Bingo shoe to help kids learning how to put their shoes on the right feet.

  • Ground Up Expands PepsiCo Partnership with Cheetos Collection

    January 4, 2026

    Ground Up, a leader in licensed footwear, is closing out 2025 by expanding its long-standing relationship with PepsiCo through the addition of another trend-setting brand to its portfolio, Cheetos. The partnership, brokered by PepsiCo’s licensing agent, The Joester Loria Group, marks a major milestone for Ground Up as the company enters the hosiery category for the first time.

  • Ground Up and The Children’s Place Launch Strategic Partnership For Spring 2026

    March 5, 2026

    In a move that underscores the growing demand for character-inspired, fashion-forward designs in the children’s market, Ground Up International has announced a new partnership with The Children’s Place, the largest pure-play children’s specialty retailer in North America.

Holiday Gift Guides 2025

November 3, 2025

Ground Up International, the footwear company behind hit licensed collaborations (Barbie, Disney, etc), is entering a bold new chapter with its first-ever original sneaker capsule, created exclusively for Kids Foot Locker!

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