MEDIA MENTIONS

The Cutest Valentine's Day Gifts for Kids, According to a Mom

January 12, 2026

Gift your toddler these adorable kicks that show off their Bluey love. There are three colors to choose from, but I like that each pair comes with one Bluey and one Bingo shoe to help kids learning how to put their shoes on the right feet.

GROUND UP EXPANDS PEPSICO PARTNERSHIP WITH CHEETOS FOOTWEAR AND HOSIERY COLLECTION

January 10, 2026

Ground Up is closing out 2025 by expanding its long-standing relationship with PepsiCo through the addition of another trend-setting brand to its portfolio, Cheetos.

Ground Up in Kiddos Magazine Valentine’s Day Spring Issue

February 3, 2025

Made for sunny days and nonstop play, a cheerful spring sneaker that brings color and character to little ones’ everyday rotation made by Ground Up.

Ground Up Expands PepsiCo Partnership with Cheetos Footwear

January 10, 2026

 Ground Up, a leader in licensed  footwear, is closing out 2025 by expanding its long-standing relationship with PepsiCo through the addition of another trend-setting brand to its portfolio,  Cheetos. The partnership, brokered by PepsiCo’s licensing agent, The Joester Loria Group, marks a major milestone for Ground Up as the company enters the  hosiery category for the first time.

Ground Up x Kids Foot Locker Debut Hello Kitty High-Top Sneakers

January 13, 2025

Hello Kitty High-Top Sneakers,' a collaborative release between Ground Up and Sanrio, the global lifestyle brand behind Hello Kitty, are now available exclusively at Kids Foot Locker.