MEDIA MENTIONS

Ground Up: Kids Foot Locker Boys’ and Girls’ New Releases

April 20, 2026

Ground Up is proud to announce the launch of the Disney x Ground Up Spring collection, exclusively available at Kids Foot Locker

Step into Disney Magic with Ground Up’s New Sneaker Collection

April 15, 2026

Kids can kick it in Disney style this spring with GroundUp’s latest sneaker collection! 

Fan-favorite Disney characters like Lightning McQueen, Stitch, and Angel appear on these sneakers in a fresh, stylish way.

The Cutest Valentine's Day Gifts for Kids, According to a Mom

January 12, 2026

Gift your toddler these adorable kicks that show off their Bluey love. There are three colors to choose from, but I like that each pair comes with one Bluey and one Bingo shoe to help kids learning how to put their shoes on the right feet.

GROUND UP EXPANDS PEPSICO PARTNERSHIP WITH CHEETOS FOOTWEAR AND HOSIERY COLLECTION

January 10, 2026

Ground Up is closing out 2025 by expanding its long-standing relationship with PepsiCo through the addition of another trend-setting brand to its portfolio, Cheetos.

Ground Up in Kiddos Magazine Valentine’s Day Spring Issue

February 3, 2025

Made for sunny days and nonstop play, a cheerful spring sneaker that brings color and character to little ones’ everyday rotation made by Ground Up.

Ground Up Expands PepsiCo Partnership with Cheetos Footwear

January 10, 2026

 Ground Up, a leader in licensed  footwear, is closing out 2025 by expanding its long-standing relationship with PepsiCo through the addition of another trend-setting brand to its portfolio,  Cheetos. The partnership, brokered by PepsiCo’s licensing agent, The Joester Loria Group, marks a major milestone for Ground Up as the company enters the  hosiery category for the first time.

Ground Up x Kids Foot Locker Debut Hello Kitty High-Top Sneakers

January 13, 2025

Hello Kitty High-Top Sneakers,' a collaborative release between Ground Up and Sanrio, the global lifestyle brand behind Hello Kitty, are now available exclusively at Kids Foot Locker.

The Cutest Valentine's Day Gifts for Kids

January 12, 2026

Gift your toddler these adorable kicks that show off their Bluey love. There are three colors to choose from, but I like that each pair comes with one Bluey and one Bingo shoe to help kids learning how to put their shoes on the right feet.

Ground Up Expands PepsiCo Partnership with Cheetos Collection

January 4, 2026

Ground Up, a leader in licensed footwear, is closing out 2025 by expanding its long-standing relationship with PepsiCo through the addition of another trend-setting brand to its portfolio, Cheetos. The partnership, brokered by PepsiCo’s licensing agent, The Joester Loria Group, marks a major milestone for Ground Up as the company enters the hosiery category for the first time.

Ground Up and The Children’s Place Launch Strategic Partnership For Spring 2026

March 5, 2026

In a move that underscores the growing demand for character-inspired, fashion-forward designs in the children’s market, Ground Up International has announced a new partnership with The Children’s Place, the largest pure-play children’s specialty retailer in North America.

Ground Up And The Children’s Place Forge Footwear Partnership

March 6, 2026

Ground Up forged a new footwear partnership with children’s specialty retailer The Children’s Place. With styles releasing throughout the Spring season, the limited-edition footwear lines will feature popular characters such as Marvel’s Spidey and His Amazing Friends and Disney’s Minnie Mouse, along with beloved films like Pixar’s Toy Story and Cars.

Best 2026 Spring and Summer Travel Outfit (& Accessory) Ideas

March 14, 2026

Little ones don’t slow down, and their shoes shouldn’t either. From school mornings to playground adventures and everything in between, the right pair keeps them comfortable, secure, and excited to get moving.