Thank you for sharing your content with us! We love seeing how our community wears and enjoys Ground Up products. When you reply to our request with #YESGUP, you agree to the terms below.

What you’re granting

You give Ground Up International, LLC (“Ground Up,” “we,” “us”) and its affiliates and licensors permission to use the photo(s), video(s), and caption you shared (“Your Content”). Specifically, we may:

• Share, repost, and display Your Content on our social media channels, website, and emails

• Make minor edits, such as cropping, resizing, adding text or music, or combining it with other content

• Credit you by your social media handle, as shown in your post

This permission is free of charge, worldwide, and non-exclusive. It continues unless you ask us to stop (see below). You keep ownership of Your Content and can keep using it however you like.

What you’re confirming

By replying with #YESGUP, you confirm that:

You created Your Content, or you own all the rights needed to grant this permission

Everyone who appears in Your Content agreed to be included. If anyone under 18 appears in Your Content, you are their parent or legal guardian, or you have that person’s permission to grant these rights. Your Content doesn’t violate anyone else’s rights, including copyright, trademark, or privacy rights

Compensation

You won’t receive payment or other compensation for our use of Your Content. Agreeing doesn’t make you a Ground Up employee, spokesperson, or brand partner.

Changing your mind

If you’d like us to stop using Your Content, email us at hnarayan@groundupintl.com with a link to the post. We’ll remove it from our channels within a reasonable time and won’t use it in new materials. Please note that we may not be able to recall materials that have already been printed or distributed, or posts that others have already shared.

Questions?

Contact us at hnarayan@groundupintl.com

Last updated: November 10th, 2026