Brand Stories
At Ground Up we transform traditional product photography into a story, creating narratives that inspire self-expression and connect to the fan.
School’s Out!
Hello Kitty at Kids Foot Locker
Class Dismissed
Pokemon at Kids Foot Locker
Play Is In Full Bloom
Disney and Pixar at The Children’s Place
How She Gets There
Up Lifestyle
A Day In The Life Of Play
Disney and PIXAR at Kids Foot Locker
Imagination In Motion
Nintendo at Walmart
First Steps with Bluey
Bluey at Target
Accessorize Every Step
Ground Up at Kids Foot Locker
Best Friends, Best Foot Forward
Hello Kitty and Friends at Kids Foot Locker
Summer Style
Stitch at Kids Foot Locker
Play, Run, Repeat!
Harrods Studio Collection
Up Lifestyle
Ground Up’s Own Brand
Choose Your Character
Ground Up’s Character Shop at Walmart
Lifetime of Magic
Bluey at Target
Season’s Greetings
Walmart Holiday Collection
Never Stop Exploring
Spider-Man at Kids Foot Locker
Explore More!
Father's Day Collection 2026
Hello Kitty 2026
Bluey 2026
Spidey and Friends 2025
Spider-Man 2025
Bluey 2025
Spider-Man 2025
Sports Collection 2025
Wicked 2024
Bluey 2024
Beetlejuice 2024
Hello Kitty 2024
Ground Up 2024
Minecraft 2024
Barbie 2024
Ground Up 2023