GROUND UP WAS CREATED WITH THE VISION OF FULFILLING THE NEED FOR FUN, INNOVATIVE PRODUCTS FOR THE TRUE BRAND ENTHUSIAST.
BRAND STORY
As our product entered the market, we found consumers wanting to express themselves and their fandom in new, creative ways. Consumers connect with us through our brand partnerships, giving them brands they love with a brand they now trust. Ground Up has progressively become a recognizable brand for the whole family that stands for fashion and fun. By retaining an integrated portfolio of licensed and owned brand footwear, Ground Up's unique capability to design and translate fashion trends and items for all market accounts and price points allows us to develop a wide variety of consumers.
People, Results, Innovation, Opportunity, Service, Trust, Teamwork
OUR VALUES
To inspire self expression and creativity
OUR MISSION
Become the global leading producer of innovative and authentic products
OUR VISION
SIGNATURE SILHOUETTES
BRINGING THE ULTIMATE SNEAKER STAPLES TO YOUR FOOTWEAR COLLECTION.
The UPbeat shoe is the best sneaker for laid back style. A tried-and-true staple lays the groundwork for building fresh and interesting outfits on a regular basis.
Whether you’re looking for a pop of color or an on-the-go sneaker, there’s a good chance the UPtempo's versatile look has found its way into your wardrobe.
The UPtown continues to be a footwear favorite thanks to its sticky sole and casual vibe. It's an instantly recognizable sneaker — especially in its trio colorway.