As our product entered the market, we found consumers wanting to express themselves and their fandom in new, creative ways. Consumers connect with us through our brand partnerships, giving them brands they love with a brand they now trust. Ground Up has progressively become a recognizable brand for the whole family that stands for fashion and fun. By retaining an integrated portfolio of licensed and owned brand footwear, Ground Up's unique capability to design and translate fashion trends and items for all market accounts and price points allows us to develop a wide variety of consumers.