WHAT THEY’RE SAYING ABOUT US
GROUND UP PRESS
Best Boy Mom Gifts That
Celebrate Raising Wild Hearts
December 11, 2025
Discover thoughtful, funny, and sentimental boy mom gifts—from keepsakes to toys—that celebrate the chaos, love and joy of raising sons.
December 4, 2025
The Big Apple’s chill in the air was in step with the season being presented. Ground Up showcased plenty of cold-weather boots, cozy shearling linings, and warm colors. Other trends of note included buckles, loafers, tassels, Mary Janes, rich suedes, hot chocolates, mules, animal prints, clogs, bows, slingbacks, kitten heels, slouch boots, burgundy, riding boots, moc toes, and mixed materials, to name a few.
Ground Up International, the footwear company behind hit licensed collaborations (Barbie, Disney, etc), is entering a bold new chapter with its first-ever original sneaker capsule, created exclusively for Kids Foot Locker! The two-style collection blends play, fashion, and self-expression with pastel ombré glitter, satin bows, and removable charm chains that double as bracelets.
Holiday Gifts People Will Actually Want This Year
November 17, 2025
Ground Up’s High Spider-Man high-tops in bold red-and-blue vegan leather feature metallic mask eyes, an embroidered emblem, web detailing, and a mask lace charm for full superhero vibes.
Ground Up × Sanrio®: The One-of-a-Kind Hello Kitty & Friends Sneaker NOW at Kids Foot Locker!
November 13, 2025
The collection features fan-favourite characters, Hello Kitty’s signature bow, lace charms, a friendship bracelet accessory and surprise details sure to delight fans.
Hello Kitty, Kuromi, My Melody & More Get Stylish U.S.-Exclusive Sneaker in New Winter 2025 Release
November 17, 2025
The Ground Up x Sanrio sneaker features the visages of Sanrio icons Hello Kitty, My Melody, Kuromi, Pompompurin and Cinnamoroll, as well as all the flair, charms, and other accoutrements that have made Ground Up one of the biggest names in licensed footwear.
GROUND UP × SANRIO: THE ONE-OF-A-KIND HELLO KITTY & FRIENDS SNEAKER NOW AT KIDS FOOT LOCKER!
November 12, 2025
This holiday sneaker brings together fan-favorite characters like Hello Kitty, Kuromi™, My Melody™, Cinnamoroll™, and Pompompurin™ reimagined in an eye-catching pink court silhouette. Inspired by the charm of beaded bracelets and collectible accessories, the design captures the sparkle, smiles, and magic of Sanrio’s beloved universe.
Ground Up × Sanrio®: The One-of-a-Kind Hello Kitty & Friends Sneaker NOW at Kids Foot Locker!
November 12, 2025
Sanrio’s Hello Kitty® has been a cultural and fashion icon for over 50 years. This Holiday season, Ground Up is expanding its partnership in the footwear space with an exclusive Kids Foot Locker sneaker release that celebrates the magic of the Sanrio universe.
Ground Up, Sanrio Partner for 'Hello Kitty & Friends' Sneaker at Kids Foot Locker
November 12, 2025
Ground Up has launched an exclusive sneaker collection with Sanrio at Kids Foot Locker, featuring Hello Kitty and other characters from the franchise.
Kids Can Take Sanrio Steps with Ground Up’s Hello Kitty Sneakers
November 12, 2025
No kid wants to unwrap clothes on Christmas, but the latest shoes from Ground Up might change their minds. This holiday season, you can give your kids a Sanrio surprise with new Hello Kitty-inspired sneakers, available exclusively at Kids Foot Locker.
Ground Up and Sanrio Debut Delightful Hello Kitty Sneakers
November 11, 2025
Ground Up and Sanrio are expanding their footwear licensing partnership with new Hello Kitty and Friends sneakers sold exclusively at Kids Foot Locker.
Ground Up, Sanrio Partner for 'Hello Kitty & Friends' Sneaker at Kids Foot Locker
November 12, 2025
Ground Up has launched an exclusive sneaker collection with Sanrio at Kids Foot Locker, featuring Hello Kitty and other characters from the franchise.
24 of the Most Swankified ‘Wicked’ Toys and Gear in Town
November 7, 2025
These ‘Wicked’-themed items will have your kids all smiles, for good!
Ground Up × Sanrio®: The One-of-a-Kind Hello Kitty & Friends Sneaker
November 7, 2025
Sanrio’s Hello Kitty® has been a cultural and fashion icon for over 50 years. This Holiday season, Ground Up is expanding its partnership in the footwear space with an exclusive Kids Foot Locker sneaker release that celebrates the magic of the Sanrio universe.
These 'Wicked' shoes are even better than Dorothy's ruby slippers. Where to get them
November 6, 2025
The Ground Up company has released new footwear inspired by the forthcoming "Wicked" movie sequel.
Ground Up x Walmart 'Wicked' Collection Announced
October 30, 2025
Ground Up has announced it is bringing the world of "Wicked" to life with a collection inspired by Glinda and Elphaba.
Step Into Oz: Ground Up and Walmart Launch Magical “Wicked” Shoe Collection
November 3, 2025
First, the story of Oz captures the imagination of many. Therefore, a shoe that shows that love feels special. Ground Up understands this feeling. It creates Wicked-themed sneakers that let fans wear a piece of the tale. In addition, the designs stay on trend, so they work for everyday wear.
Dress Like a True Ozmopolitan with Ground Up’s New ‘Wicked’ Collection
October 29, 2025
These shoes from Ground Up will have kids dancing through life! The newest Wicked collection comes just in time for the premiere of the sequel, Wicked: For Good. Families can show their love for the hit musical and movies with the collection’s assortment of sneakers, slippers, dressy shoes, and ballet flats, all inspired by the iconic green and pink hues of Elphaba and Glinda.
Ground Up and Walmart Release New WICKED Footwear Collection
October 29, 2025
Ground Up has once again partnered with Walmart and the Wicked movie to bring the world of Wicked to life with a footwear collection inspired by Glinda, Elphaba, and all the magic of Oz.
Step Into Oz With Ground Up x Walmart Wicked Collection!
October 3, 2025
Who let the dogs out? Just in time for fall, Ground Up is unleashing new PAW Patrol and Bluey shoes to give kids’ kicks some extra character.
Ground Up And Sam’s Club Bring Disney’s Stitch To Life In Bentonville, Arkansas!
October 7, 2025
Ground Up, the trend-driven company known for creating officially licensed, fashion-forward shoes inspired by beloved characters, has teamed up with Sam’s Club for the launch of the highly anticipated Disney Stitch 3D Kids Plush Slipper.
Say Aloha to Ground Up x Disney’s Stitch & Angel High Tops, Exclusively at Kids Foot Locker
August 5, 2025
Ground Up, a leading footwear brand, is excited to partner with Disney, the global entertainment company, on a new sneaker collaboration. Celebrate the release of Disney’s live-action, Lilo & Stitch, with the launch of an exclusive Stitch and Angel high-top sneaker, available only at Kids Foot Locker.
Ground Up’s New ‘PAW Patrol’ and ‘Bluey’ Boots Are Paws-itively Perfect
October 3, 2025
Who let the dogs out? Just in time for fall, Ground Up is unleashing new PAW Patrol and Bluey shoes to give kids’ kicks some extra character.
Ground Up Reveals Disney Stitch and Angel High Tops
August 1, 2025
Ground Up, a footwear brand, has teamed up with Disney to unveil a new sneaker collaboration.
Step into the chaos with Ground Up’s exclusive Stitch kicks, just in time for the movie launch!
May 23, 2025
Ohana means family—and with the new Lilo & Stitch movie hitting the big screen, Ground Up has the perfect Stitch-inspired shoes to complete your movie-going outfit. From playful 3D slippers to standout high tops, there’s something for every fan, at every age.
From the Playground to the Poolside, Ground Up’s Bluey Styles Are Summer-Ready!
June 25, 2025
Discover the season’s must-have footwear for little ones! Ground Up’s fan-favorite Bluey styles, from playful clogs to sporty courts, are available only at Walmart and are perfect for keeping kids comfy, stylish, and ready for every summer adventure.
Summer is Right Around the Corner- Celebrate Memorial Day with Ground Up’s Americana Collection
May 16, 2025
Ground Up and Walmart introduce a new adult-sized slide collection that blends classic Americana style with beloved characters like Peanuts, Bluey, and Hello Kitty. Perfect for upcoming summer celebrations, these slides combine comfort, nostalgia, and patriotic flair for every step of your festive season!
Top Spring Clothing Trends in 2025
March 21, 2025
Getting your little ones the proper footwear for the season is an exciting quest. The Kids’ Stitch Court Sneakers offer a stylish and practical choice ready to keep up with every hop, skip, and jump this spring brings.
Ground Up Launches Licensed Sneaker Collection at Harrods and Selfridges
May 8, 2025
Ground Up, a footwear brand, announces its first partnership with Harrods and Selfridges in the U.K., bringing its licensed footwear to a new market. As part of this collaboration, Ground Up has created an exclusive collection available only at Harrods and Selfridges stores in London.
March 21, 2025
Walmart is stepping up its character footwear game with an exciting new partnership with Ground Up, introducing the go-to destination character shop for kids and families. Now available in 100 select Walmart locations, including Texas, California, Arizona, Florida, and more, this dedicated shopping experience brings kids’ favorite characters to life.
Ground Up Expands Character Footwear with Walmart Partnership
March 20, 2025
Popular footwear manufacturer Ground Up International announced an upcoming partnership with confectionary giant the Hershey Company in 2026.
Walmart, Ground Up Launch Character Footwear Destination
March 21, 2025
Walmart has partnered with footwear brand, Ground Up to launch a dedicated character shoe shop for kids and families. Now available in 100 select Walmart locations, including Texas, California, Arizona, Florida and more, the new retail experience features a variety of shoes inspired by popular kids’ and gaming franchises.
Ground Up, Pepsico Launch Mountain Dew and Doritos Footwear Collection
February 25, 2025
Ground Up has partnered with PepsiCo to launch a footwear collection inspired by Mountain Dew and Doritos. The deal, brokered by PepsiCo’s licensing agent The Joester Loria Group, brings the two brands into the fashion space with a range of branded clogs, slides and slip-ons.
Hershey to collaborate with popular footwear manufacturer
January 29, 2025
Popular footwear manufacturer Ground Up International announced an upcoming partnership with confectionary giant the Hershey Company in 2026.
Hershey Plans Collaboration With Footwear Manufacturer
January 29, 2025
Hershey, the well-known candy company, is stepping into the fashion world with a new collaboration with footwear manufacturer Ground Up International. The partnership will bring a unique collection of shoes inspired by Hershey's iconic treats, including Hershey's Kisses, Reese's, Twizzlers, and Jolly Ranchers. The collection is set to launch in Spring 2026.
Hershey to collaborate with popular footwear manufacturer
January 28, 2025
Popular footwear manufacturer Ground Up International announced an upcoming partnership with confectionary giant the Hershey Company in 2026.
Sweeten Your Style with Hershey’s Upcoming Footwear Line
January 26, 2025
If you’ve been craving a sweet new style, Hershey is here to step up your fashion game! Thesweet chocolate company is teaming up with Ground Up for a scrumptious new shoe collection inspired by Hershey’s iconic candies. Launching in Spring 2026, this footwear line will melt sugary style with childhood nostalgia for looks as eye-catching as they are mouth-watering. and the footwear company, Ground Up, have partnered to develop a unique product line that features Hershey-themed footwear as well as snacks.
Hershey partners with Ground Up for new footwear line: All you need to know
January 26, 2025
Hershey and the footwear company, Ground Up, have partnered to develop a unique product line that features Hershey-themed footwear as well as snacks.
Sweet couture: Hershey teams with Ground Up in clothing collab
January 23, 2025
Hershey has collaborated with footwear firm Ground Up to create an exclusive product range that includes both Hershey treats and Hershey-themed footwear styles.
Hershey partners with Ground Up for new footwear line: All you need to know
January 23, 2025
Hershey and the footwear company, Ground Up, have partnered to develop a unique product line that features Hershey-themed footwear as well as snacks.
Ground Up and the Hersey Company Partner for 2025 Releases
January 23, 2025
Ground Up and The Hershey Company have partnered to introduce a treat-inspired footwear collection for 2025. This collaboration will incorporate popular Hershey brands, including "HERSHEY’S chocolate, HERSHEY’S KISSES chocolate, REESE’S chocolate, TWIZZLERS candy, and JOLLY RANCHER candy," blending confectionery elements with contemporary footwear design.
Ground Up, The Hershey Company Announce Partnership
January 23, 2025
Ground Up International, known for its licensed footwear, has announced an upcoming partnership with The Hershey Company to bring candy brands such as Hershey’s Kisses, Reese’s, Twizzlers and Jolly Rancher into the fashion world. The collaboration seeks to blend Hershey’s signature branding with creative footwear designs.
Sweet couture: Hershey teams with Ground Up in clothing collab
January 23, 2025
Hershey has collaborated with footwear firm Groud Up to create an exclusive product range that includes both Hershey treats and Hershey-themed footwear styles.
Ground Up and The Hershey Company Kick Off 2025 with Exciting New Partnership!
January 23, 2025
Ground Up International, a leader in licensed footwear, is starting 2025 on a sweet note! The company has announced an exciting partnership with The Hershey Company to bring beloved treats like HERSHEY’S chocolate, HERSHEY’S KISSES, REESE’S, TWIZZLERS, JOLLY RANCHER, and more into the world of fashion.
January 23, 2025
Ground Up International, a leader in licensed footwear, is kicking off 2025 with a delicious twist, announcing an upcoming partnership with The Hershey Company to bring fan-favorite treats like HERSHEY’S chocolate, HERSHEY’S KISSES chocolate, REESE’S chocolate, TWIZZLERS candy, JOLLY RANCHER candy, and more to the world of fashion.
Hello Kitty Reveals Glamorous U.S.- Exclusive High-Top Sneakers in New Winter 2025 Release
January 16, 2025
Fans of Sanrio’s Hello Kitty have an exciting new release to brighten up their winter, with licensed footwear manufacturer Ground Up revealing a pair of new U.S.- exclusive pink and white high-top shoes.
Hello Kitty Reveals Glamorous U.S.-Exclusive High-Top Sneakers in New Winter 2025 Release
January 16, 2025
Fans of Sanrio's Hello Kitty have an exciting new release to brighten up their winter, with licensed footwear manufacturer Ground Up revealing a pair of new U.S.-exclusive pink and white high-top shoes.
Ground Up’s New Hello Kitty Kicks Are Pretty in Pink
January 14, 2025
January is often known as one of the most boring months of the year. The holidays are over, school starts up again, and it’s back to the same old routine. Kids can add some color to their new year with Ground Up’s new Hello Kitty high-top sneakers.
Ground Up x Kids Foot Locker: Exclusive Hello Kitty Sneaker Collection
January 14, 2025
Ground Up and Kids Foot Locker have teamed up to bring Hello Kitty fans an exclusive high-top sneaker that blends playful design with practical features.
Kickstart 2025 In Style With Ground Up X Kids Foot Locker Exclusive Hello Kitty Sneakers
January 13, 2025
Ground Up International, a leading footwear company, is excited to partner with Sanrio®, the global lifestyle brand and home to Hello Kitty to kick off 2025 with the launch of an exclusive Hello Kitty high-top sneaker, available only at Kids Foot Locker.
Ground Up x Kids Foot Locker Debut Hello Kitty High-Top Sneakers
January 13, 2025
‘Hello Kitty High-Top Sneakers,' a collaborative release between Ground Up and Sanrio, the global lifestyle brand behind Hello Kitty, are now available exclusively at Kids Foot Locker.
Ground Up Intros Hello Kitty High-Top Sneaker
January 13, 2025
Footwear company, Ground Up International, has partnered with Sanrio, for the launch of an exclusive Hello Kitty high-top sneaker, available only at Kids Foot Locker.
Kickstart 2025 In Style With Ground Up X Kids Foot Locker Exclusive Hello Kitty Sneakers
January 13, 2025
Ground Up International, a leading footwear company, is excited to partner with Sanrio®, the global lifestyle brand and home to Hello Kitty to kick off 2025 with the launch of an exclusive Hello Kitty high-top sneaker, available only at Kids Foot Locker. This special release brings the beloved pop culture icon to life, combining Hello Kitty’s signature charm with playful style and fashion-forward details.
Elphaba & Glinda ‘s Magical Energies Combine In Wicked Sneakers
January 7, 2025
If it’s good enough for Lil Nas X, it’s good enough for us. The pop star recently was seen wearing these Ground Up beauties, and they’re available in adult sizes for the Snoopy fan in your life. But who isn’t a Snoopy fan, really? The Christmas hat on Snoopy and Woodstock are sure to make this a hit for the holidays, where festive gear always has a place.