WHAT THEY’RE SAYING ABOUT US
GROUND UP PRESS
How Universal Collaborated with Hundreds of Brands to Create the Merchandise Magic of "Wicked"
December 12, 2024
Unique offerings before the film's release included collaborations with Target for over 150 exclusive items, the retailer-exclusive product program being one of the largest ever! Ground Up International, a leader in creative footwear, is celebrating the highly anticipated release of Universal Pictures‘ Wicked with a new ballet flat collection, now available exclusively at Target.
The Uproxx Entertainment Holiday Gift Guide
December 11, 2024
If it’s good enough for Lil Nas X, it’s good enough for us. The pop star recently was seen wearing these Ground Up beauties, and they’re available in adult sizes for the Snoopy fan in your life. But who isn’t a Snoopy fan, really? The Christmas hat on Snoopy and Woodstock are sure to make this a hit for the holidays, where festive gear always has a place.
Lil Nas X’s Love for Ground Up
December 10, 2024
Lil Nas X recently took to social media to share photos and videos of himself rocking holiday-inspired slippers from Ground Up! The singer embraced the festive spirit in Ground Up’s Peanuts Snoopy Slippers ($20; available at Walmart) while visiting Santa, relaxing at home, and showing off his dance moves.
‘Wicked:’ A Product Campaign that Defies Gravity
December 5, 2024
Look around… everything is pink and green as Universal celebrates “Wicked,” its feature film tentpole. Ground Up International, a trailblazer in creative footwear, is celebrating the excitement surrounding Universal Pictures’ Wicked with a brand-new collection
Ultimate holiday gift guide 2024: Last-minute ideas
December 10, 2024
Here are a handful of items that should have made my Ultimate Entertainment Gift Guide. Embellished with delicate pink and gold 3D butterflies, these flats capture Glinda’s ethereal charm and the magic of kindness
License Global’s 2024 Holiday Gift Guide
December 2, 2024
Licensed merchandise always makes a great gift. Here are some of the latest launches for everyone in your life. Check out Ground Up’s Wicked Collab!
Wicked-Inspired Ballet Flats Add Movie Magic to Young Fans’ Wardrobe
November 26, 2024
Ground Up’s new shoes are the perfect wardrobe addition for the young Wicked fan in your life.
Ultimate Entertainment Holiday Gift Guide 2024: Movies, Anime, Music, Toys, Games and More
November 28, 2024
Sparkle up your little girls’ strides with the Ground Up Hello Kitty. Too cute to resist, these low-top sneakers come with white elastic laces and red glitter stripes to let your toddlers stand out and shine.
Ground Up Launches Exclusive Wicked Movie-Inspired Ballet Flats at Target
tNovember 25, 2024
Ground Up International, a leader in creative footwear, is celebrating the highly anticipated release of Universal Pictures‘ Wicked with a stunning new ballet flat collection, now available exclusively at Target.
Ground Up and Target Release Wicked Ballet Flats
November 23, 2024
Ground Up International, a leader in creative footwear, is celebrating the release of Wicked with a stunning new ballet flat collection, now available exclusively at Target. Drawing inspiration from the beloved characters of Glinda and Elphaba, the collection features two enchanting designs that bring the magic of Wicked to life. Take a look at photos of the collection below!
Ground Up Launches "Wicked” Ballet Flats
November 23, 2024
Footwear brand, Ground Up International, is celebrating the release of Universal Pictures’ “Wicked” with a new ballet flat collection, available now exclusively at Target. The collection features two designs inspired by the characters Glinda and Elphaba.
Ground Up Unveils Wicked Movie-Inspired Ballet Flats Exclusively at Target
November 23, 2024
Ground Up International, a trailblazer in creative footwear, is celebrating the excitement surrounding Universal Pictures’ Wicked with a brand-new ballet flat collection. Available exclusively at Target, these flats are inspired by the beloved characters Glinda and Elphaba, bringing their iconic styles to life in a fresh, wearable way.
Ground Up and Target Release WICKED Ballet Flats
November 22, 2024
Ground Up International, a leader in creative footwear, is celebrating the release of Wicked with a stunning new ballet flat collection, now available exclusively at Target. Drawing inspiration from the beloved characters of Glinda and Elphaba, the collection features two enchanting designs that bring the magic of Wicked to life. Take a look at photos of the collection below!
Ground Up launches Exclusive WICKED Movie-Inspired Ballet Flats
November 22, 2024
Drawing inspiration from the beloved characters of Glinda and Elphaba, the collection features two enchanting WICKED designs in girl sizes.
Your New Favorite Holiday Gift Guide 2024
November 18, 2024
For fashion-forward kids, Ground Up Bluey Slip-On Sneakers combine comfort with character appeal.
November 12, 2024
If you’re still having trouble figuring out the ideal gift, our annual gift guide is here to assist! Ground Up has partnered with Kids Footlocker for an exclusive new Miles Morales sneaker. On top of looking all kinds of swanky, the material looks super comfy and durable
The New Ground Up’s Marvel’s Miles Morales Sneakers
November 11, 2024
Ground Up is excited to announce the release of its latest sneaker, Marvel’s Miles Morales lace Up, now available at Kids Foot Locker in boys’ toddler and boys’ preschool sizes.
Kids Can Swing Around in new Miles Morales, Spider-Man Shoes
November 11, 2024
Kids, especially those with superhero tendencies, need a sturdy shoe for their town-saving activities — and Ground Up just released the perfect fit!
Ground Up Releases Marvel’s Miles Morales Sneakers
November 11, 2024
Ground Up has announced the release of its latest sneaker, Marvel’s Miles Morales Lace Up, now available at Kids Foot Locker in boys’ toddler and boys’ preschool sizes. This new addition to the Ground Up collection introduces a street-style-inspired sneaker silhouette.
Marvel’s Miles Morales Sneakers by Ground Up Land at Kids Foot Locker for Young Heroes
November 10, 2024
Ground Up is thrilled to introduce its latest sneaker release, the Marvel Miles Morales Lace Up, now available exclusively at Kids Foot Locker in both boys’ toddler and boys’ preschool sizes.
November 8, 2024
Ground Up’s newest shoes are inspired by Miles Morales and feature a spiderweb design, the character’s mask, and the Spider-Man symbol.
The ‘Wicked’ Brand Collabs are Flying in Hot Ahead of the Movie’s November Release
November 8, 2024
The footwear brand created a Walmart-exclusive pair of high top sneakers in a mix of green, pink and sparkly silver.
October 31, 2024
Ground Up International has partnered with Walmart to release a line of high-top sneakers inspired by the upcoming “Wicked” film.
Ground Up and Walmart Release Wicked-Inspired Sneakers
October 21, 2024
Ground Up International, a leader in creative footwear, has teamed up with Walmart, the world’s largest retailer, to launch the new Wicked film-inspired high-top sneakers.
October 17, 2024
Outrun the next Creeper that crosses your path with this collection of cool kicks, available in pink slip-on or green high-top from Ground Up.
Ground Up and Walmart Unveil ‘Wicked’-Themed High-Top Sneakers
October 16, 2024
Ground Up International has partnered with Walmart to release exclusive sneakers inspired by “Wicked” ahead of the film’s release in November
Ground Up x Walmart Debut The ‘Wicked High-Top Sneakers’
October 16, 2024
The 'Wicked High-Top Sneakers' are a collaborative release between Ground Up and Walmart, inspired by the characters Elphaba and Glinda from Universal Pictures' upcoming film, Wicked, scheduled for release in November.
Ground Up and Walmart Launch Wicked-Inspired Sneakers Ahead of Movie Premiere
October 14, 2024
Ground Up International, known for its creative and unique footwear designs, has teamed up with Walmart to introduce the exclusive Wicked film-inspired high-top sneakers, just in time for the movie’s November release.
Ground Up and Walmart Unveil ‘Wicked’ - Themed High-Top Sneakers
October 15, 2024
Ground Up International has partnered with Walmart to release exclusive sneakers inspired by “Wicked” ahead of the film’s release in November
Ground Up and Walmart Release WICKED-inspired Sneakers
October 14, 2024
Ground Up International, a leader in creative footwear, has teamed up with Walmart, the world’s largest retailer, to launch the new Wicked film-inspired high-top sneakers..
Ground Up and Walmart Release Wicked-Inspired Sneakers
October 14, 2024
Ground Up and Walmart Release Wicked-Inspired Sneakers
Just in Time for the Movie Premiere!
Ground Up and Walmart Release Wicked-Inspired Sneakers
October 14, 2024
Ground Up International, a leader in creative footwear, has teamed up with Walmart, the world’s largest retailer, to launch the new Wicked film-inspired high-top sneakers.
Wicked Women’s High Top Sneakers (Walmart Exclusive)
October 14, 2024
Meet the Wicked-cool sneakers by Ground Up. These trendy, high-top shoes are inspired by Elphaba and Glinda. No one knows magic like the beloved witches, but Ground Up beats them in fancy footwear.
Ground Up International Collaborates with Walmart for New Wicked High-top Sneakers
October 14, 2024
With Wicked coming into theaters on Nov. 22, 2024, Ground Up International, a leader in creative footwear, has partnered with the world’s largest retailer, Walmart, to launch the new Wicked film-inspired high-top sneakers.
Ground Up’s Wicked sneaker lands at Walmart
October 14, 2024
Footwear firm Ground Up International has teamed up with Walmart to launch Wicked high-top sneakers.
Wicked Movie Merch: Food, Merch, Toys, Costumes & more
October 4, 2024
Several stores have opened online storefronts dedicated specifically to the film, with Wicked taking over Walmart, Target, Amazon, and more.
‘Wicked’ Star Cynthia Erivo Will Shop Exclusively at Target this Holiday Season
October 4, 2024
Ground Up International, a leader in creative footwear, has teamed up with Target, to launch the new Wicked film-inspired high-top sneakers.
9 New Bluey Souvenirs were just released on Amazon
October 4, 2024
The story of the Blue Heeler pup and her family pulls at the heartstrings of all its viewers. These high-top sneakers are covered in that iconic Bluey blue color with Bluey and Bingo dancing around the heels.
Ground Up Steps forward with Hello Kitty trainer range
September 13, 2024
Ground Up International has announced its first-ever collaboration with pop culture icon Hello Kitty, introducing a new court trainer exclusively at Kids Foot Locker.
Ground Up, Hello Kitty Launch Sneaker Collab for Kids Foot Locker
September 9, 2024
Ground Up International has announced a new collaboration with Sanrio to celebrate Hello Kitty’s 50th anniversary, launching an exclusive court sneaker at Kids Foot Locker. This is Ground Up’s first collaboration with the iconic brand, in time for the back-to-school season.
Ground Up teams up with Hello Kitty for Kids Foot Locker Collection
September 10, 2024
Hello Kitty might be celebrating her 50th anniversary, but her impact is never-ending. The icon is even a part of a new sneaker collection.
September 6, 2024
Ground Up International, is thrilled to announce its first-ever collaboration with pop culture icon Hello Kitty®, introducing a new court sneaker exclusively at Kids Foot Locker. This highly anticipated collection brings together Ground Up’s innovative footwear designs with Hello Kitty’s timeless charm, perfectly timed for the back-to-school season.
From the Ground Up: 50th Anniversary of Hello Kitty Sneaker Collection
September 6, 2024
Known for its innovative footwear designs, Ground Up International has collaborated with pop culture icon Hello Kitty to create a new court sneaker collection that is available exclusively at Kids Foot Locker.
Ground Up Celebrates 50th Anniversary of Hello Kitty with New Sneaker Collection
September 9, 2024
Ground Up International, is thrilled to announce its first-ever collaboration with pop culture icon Hello Kitty®, introducing a new court sneaker exclusively at Kids Foot Locker.
Hello Kitty gets Back-to-School Foot Locker-Exclusive Sneaker Release from Ground Up
September 6, 2024
Major Japanese brand Sanrio has partnered with Ground Up for all-new Hello Kitty children's court sneakers in the U.S., featuring a collector's box and teased as perfect for the back-to-school season.
Ground Up Celebrates 50th Anniversary of Hello Kitty with New Sneaker Collection at Kids Foot Locker
September 6, 2024
Ground Up International, is thrilled to announce its first-ever collaboration with pop culture icon Hello Kitty®, introducing a new court sneaker exclusively at Kids Foot Locker.
September 6, 2024
Footwear company Ground Up International has laced up for its first deal with Sanrio and has just launched Hello Kitty-branded shoes for toddlers and preschoolers at Kids Foot Locker locations in the US.
September 5, 2024
Ground Up International is excited to unveil its first-ever collaboration with the iconic Hello Kitty®, launching a new and exclusive court sneaker collection just in time for the back-to-school season.
I’m a Huge ‘Beetlejuice’ Fan and I waited DECADES for this Merch
September 4, 2024
They can wear these (Ground Up Striped Sneakers) around Halloweentime... or maybe every day? The combo of the purple laces, green soles and striped sides make these stand out in a crowd.
Back to School Gifts for Kids & College Students
September 5, 2024
Are you looking for the perfect back to school gift for your child? Check out our list of the best gifts for kids headed back to school!
The BEST Minecraft Gifts for Kids
August 30, 2024
Check out these sweet Minecraft Creeper shoes from Ground Up! Die-hard Minecraft fans will love wearing these new shoes to school to show off to all of their friends!
Special Report: The trajectory of Wellness and Style
August 28, 2024
Casual sneakers have seen multiple licensed partnerships in recent months, such as Ground Up x “Sesame Street” for kids.
As a Huge ‘Beetlejuice’ Fan, I’ve Waited Decades for These Gifts and Merch
September 4, 2024
They can wear these around Halloweentime ... or maybe every day? The combo of thepurple laces, green soles and striped sides make these stand out in a crowd.
Minecraft Footwear Kids Collection
August 27, 2024
Ground Up International all-new collaboration with globally popular game Minecraft has produced a collection of Minecraft-themed shoes, available exclusively at Journey Kidz nationwide.
Must Have Items for Back-to-School: Your Ultimate Guide
August 25, 2024
My kids love these shoes and the wide variety of characters they offer! They can always find something that aligns with their current interests (or to complete their look for a Disneyland trip!).
Minecraft Footwear Kids Collection
August 27, 2024
Ground Up International all-new collaboration with globally popular game Minecraft has produced a collection of Minecraft-themed shoes, available exclusively at Journey Kidz nationwide.
Back-to-School Essentials: Medium’s 2024 Vetted Shopping Guide
August 19, 2024
Get your little one ready for all their adventures with the Bluey High-Top Sneakers from Ground Up available at Target.
37 Amazon Purchases Scary Mommy Editors are Loving in August 2024
August 22, 2024
These slip-on shoes have been one of our favorites when we're on the go.
Student Outfits Idea For Their Closet: Shop Stylish Fall Outfits For Your Kids to Wear
August 26, 2024
The Ground Up Toddler Star Sneakers are designed for little ones who love to shine. Featuring a fun, star-patterned design, these sneakers combine playful style with practical comfort..
Ground Up Launches First Ever Exclusive Minecraft Collection
August 17, 2024
Ground Up International, is thrilled to announce an all-new collaboration with the globally popular game, Minecraft. This exclusive collection of Minecraft-themed shoes has just launched just in time for the back-to-school season and will be available exclusively at Journey Kidz nationwide.
Ground Up Launches First Ever Exclusive Minecraft Collection
August 18, 2024
Ground Up International, is thrilled to announce an all-new collaboration with the globally popular game, Minecraft.
August 16, 2024
Kids can build up to big adventures in these sneakers! This duo of kicks features a pair of Creeper-themed high tops and a pink pair of slip-ons featuring tons of Minecraft creatures.
Ground Up unveils exclusive Minecraft footwear collection
August 16, 2024
Ground Up International has announced an all-new collaboration with Minecraft for a themed shoe collection, available now.
Ground Up Launches First Ever Minecraft Collection
August 16, 2024
Ground Up International, is thrilled to announce an all-new collaboration with the globally popular game, Minecraft.
Step into New Adventures with Minecraft Kids’ Sneakers
August 16, 2024
Anytime kids leave the house on an adventure, they need the proper footwear. Ground Up International’s newest collection of sneakers is based on Minecraft and is perfect for any adventure kids may embark upon this upcoming school year.
Ground Up Launches First Ever Minecraft Collection for Back-to-School
August 16, 2024
Attention all Minecraft fans gearing up for back to school! International shoe brand, Ground Up International, today revealed an all-new collaboration with the globally popular game, Minecraft.
Ground Up Unveils Exclusive Minecraft Shoe Collection
August 15, 2024
Ground Up International has announced a brand-new collaboration with the globally beloved game, Minecraft. Just in time for the back-to-school season, this exclusive collection of Minecraft-themed shoes is now available exclusively at Journey Kidz nationwide.
Ground Up Launches Exclusive ‘Minecraft’ Collection
August 16, 2024
Ground Up International has announced a new collaboration with the game, “Minecraft.” This exclusive collection of “Minecraft”-themed shoes has launched in time for the back-to-school season and will be available exclusively at Journey Kidz nationwide. This new collection features characters and game-inspired designs.
Ground Up x Minecraft Kids Sneaker Collection
August 15, 2024
Ground Up and Minecraft have collaborated on two new kids’ sneaker silhouettes, slip-on and high-top styles. The inventive collection brings the adventurous spirit and creativity of Minecraft to life, featuring bold graphics and whimsical color palettes. The collaboration is exclusively available at Journey Kidz nationwide.
Ground Up & Minecraft Drop Kids Slip-On and High-Top Sneakers Imbued With a Sense of Adventure
August 15, 2024
Ground Up has teamed up with the beloved sandbox game Minecraft to imbue the brand’s new kids’ sneaker silhouettes with a sense of adventure.
Ground Up Launches First Ever Exclusive Minecraft Collection!
August 15, 2024
Ground Up International, is thrilled to announce an all-new collaboration with the globally popular game, Minecraft.
Ground Up & Minecraft Drop Kids Slip-On and High-Top Sneakers Imbued With a Sense of Adventure
August 15, 2024
Ground Up has teamed up with the beloved sandbox game Minecraft to imbue the brand’s new kids’ sneaker silhouettes with a sense of adventure.
Ground Up & Minecraft Drop Kids Slip-On and High-Top Sneakers Imbued With a Sense of Adventure
August 15, 2024
Ground Up has teamed up with the beloved sandbox game Minecraft to imbue the brand’s new kids’ sneaker silhouettes with a sense of adventure.
Ground Up’s Latest Kids Sneaker Collaboration with Minecraft
August 15, 2024
Ground Up X Minecraft sneaker collaboration.
Parent Tested Parent Approved unveils latest award-winning family products
August 13, 2024
Parent Tested Parent Approved (PTPA), North America’s leading consumer-tested awards program, today revealed the latest recipients of its coveted Parent Tested Parent Approved Seal of Approval for outstanding product quality.
Despite Caution, Brands Tout Positive Momentum During FFANY Market Week
August 9, 2024
FFANY‘s August event may be lighter than the Footwear Distributors and Retailers of America’s (FDRA) other three seasonal market weeks, but that didn’t stop industry leaders from coming out to shop the latest products for spring 2025.
Licensed Footwear Hits its Stride with Social Media
August 12, 2024
Footwear companies are finding new and increasing effective ways to market their products on social media through partnerships with influencers as well as by spotlighting consumer content.
Ground Up International Launches Bluey and Beetlejuice-themed Collections
July 31, 2024
Ground Up International has shared the release of two exclusive collections: Bluey-themed shoes at Target and Beetlejuice-themed shoes at Walmart!
Bluey and Beetlejuice High-Top Sneakers Are Now At Walmart and Target
August 3, 2024
The Bluey collection is exclusive to Target, created by Ground Up, and includes four different styles. The headliners are the Bluey high-tops, covered in a pastel-colored floral print with Bluey playing on one side and her sister Bingo on the other.
Ground Up International Launches Bluey and Beetlejuice- Themed Collections At Target and Walmart!
July 25, 2024
Ground Up International, renowned for creating stylish and comfortable footwear that inspires creativity and adventure, is excited to share the recent release of two exclusive collections: Bluey-themed shoes at Target and Beetlejuice-themed at Walmart!
Ground Up International Launches ‘Bluey,’ ‘Beetlejuice’ Collections
July 25, 2024
Ground Up International is releasing two exclusive collections: “Bliuuey”-themed shoes at Target and “Beetlejuice”-themed shoes at Walmart.
Ground Up International Launches Bluey and Beetlejuice-Themed Collections at Target and Walmart
July 31, 2024
Ground Up International, renowned for creating stylish and comfortable footwear that inspires creativity and adventure, is excited to share the recent release of two exclusive collections: Bluey-themed shoes at Target and Beetlejuice-themed shoes at Walmart!
Ground Up International Conjures Exclusive Beetlejuice Collection
July 25, 2024
Ground Up International is thrilled to announce the launch of the recent exclusive BEETLEJUICE-themed collection, now available at Walmart.
Ground Up International Releases Bluey Shoes at Target & Beetlejuice Shoes at Walmart!
July 25, 2024
The Ground Up X Bluey at Target and Ground Up X Beetlejuice at Walmart are instantly becoming a viral trend on TikTok making them a must-have for back-to-school.
Ground Up International Launches Bluey and Beetlejuice
July 25, 2024
Ground Up International, renowned for creating stylish and comfortable footwear that inspires creativity and adventure, is excited to share the recent release of two exclusive collections: Bluey-themed shoes at Target and Beetlejuice-themed shoes at Walmart!
Ground Up International Partners with Footlocker Europe for Sesame Street Sneaker Collection
June 25, 2024
There is some fun news for lil’ sneakerheads and Sesame Street fans from Ground Up International, an international sneaker brand.
Ground Up x Foot Locker Europe Launch ‘Sesame Street’ Collab
June 25, 2024
Ground Up International, a leading sneaker brand, is thrilled to announce its exclusive collaboration with Foot Locker Europe to launch a Sesame Street Sneaker Collection.
Step Into Sesame Street Style With Ground Up X Foot Locker Europe Exclusive Collection
June 28, 2024
Ground Up International, a leading sneaker brand, is thrilled to announce its exclusive collaboration with Foot Locker Europe to launch a Sesame Street Sneaker Collection. This innovative collaboration is inspired by the iconic personalities of Sesame Street, including Elmo and Cookie Monster.
Children’s Footwear Market Assessment
June 14, 2024
Global children's footwear market is projected to witness a CAGR of 8.4% during the forecast period 2024-2031, growing from USD 41.36 billion in 2023 to USD 78.75 billion in 2031.
Ground Up x Foot Locker Europe Launch ‘Sesame Street’ Collab
June 16, 2024
Ground Up International, a sneaker brand, has announced its exclusive collaboration with Foot Locker Europe to launch a Sesame Street Sneaker Collection.
Step Into Sesame Street Style With Ground Up X Foot Locker Europe Exclusive Collection!
June 25, 2024
Ground Up International, a leading sneaker brand, is thrilled to announce its exclusive collaboration with Foot Locker Europe to launch a Sesame Street Sneaker Collection. This innovative collaboration is inspired by the iconic personalities of Sesame Street, including Elmo and Cookie Monster.
Ground Up Unveils an Immersive and Innovative Footwear Experience during New York FFANY Market Week
June 12, 2024
Ground Up, a leading footwear company proudly showcased its brand-new Experience Room during the FFANY Week event on June 3rd, 2024.
June 14, 2024
Sneaker company, Ground Up, showcased its new Experience Room In Its NYC headquarters during the FFANY Week event this month
Sneaker company Ground Up launches immersive retail experience at its new New York City HQ
June 13, 2024
Sneaker company, Ground Up, showcased its new Experience Room in its NYC headquarters during the FFANY Week event this month
Step Into Sesame Street Style With Ground Up And Foot Locker Europe Exclusive Collection
May 1, 2024
Ground Up Footwear announces its exclusive collaboration with Foot Locker Europe to launch a Sesame Street Sneaker Collection. This innovative collaboration is inspired by the iconic personalities of Sesame Street, including Elmo and Cookie Monster.
Ground Up Launches First-Ever Branded Sneaker Collection Exclusively At Snipes
May 2, 2024
Ground Up International, a footwear company that produces shoes for Disney, Nickelodeon, Star Wars, and many others, is excited to announce the launch of its first-ever branded standalone sneaker collection, available exclusively at Snipes.
Ground Up Launches First-Ever Branded Sneaker Collection Exclusively At Snipes
May 2, 2024
Ground Up is thrilled to step into the sneaker industry independently stepping away from licensed footwear, introducing never-before-seen styles to all their fans.
Ground Up Launches Debut Branded Sneaker Collection
May 1, 2024
Footwear manufacturer Ground Up International has launched its first-ever collection of own-branded sneakers for children. Available exclusively at Snipes, the development sees Ground Up moving away from solely producing licensed footwear to introduce its own new and unique sneaker styles.
Ground Up Launches Debut Branded Sneaker Collection
May 1, 2024
Footwear manufacturer Ground Up International has launched its first-ever collection of own-branded sneakers for children.
Licensed Footwear Brand Ground Up Releases Proprietary Collection
May 1, 2024
Licensing partners like Disney, Nickelodeon, and Nintendo have been turning to Ground Up International for footwear since 2016. Now, the company has released its first-ever branded standalone sneaker collection.
Ground Up International and Kids Foot Locker Unveil First-Ever Barbie Court Sneaker
February 12, 2024
Footwear Company Ground Up International teams up with Kids Foot Locker to release the first-ever Ground Up X Barbie Court Sneaker, coming in all infant and preschool sizes.
Ground Up x Barbie Court Sneaker to Launch at American Dream Mall’s Kids Foot Locker
February 12, 2024
Calling all parents whose kiddos love Barbie, mark your calendars. A new sneaker collaboration from Ground Up and Mattel will debut during a special event at Kids Foot Locker at the American Dream Mall.
The Power of Friendship: Ground Up X Barbie Sneaker Launch
February 12, 2024
Ground Up and Barbie are hosting an epic debut event in the Kids Foot Locker store to introduce the new Ground Up Barbie Court Sneaker.
February 12, 2024
Ground Up and worldwide icon Barbie are hosting an epic debut event at the American Dream Mall in East Rutherford, New Jersey, in the Kids Foot Locker store on Saturday, March 2nd, 2024, from 11:30 AM-2:30 PM to introduce the new Ground Up Barbie Court Sneaker.
Ground Up Steps Into 2024 With Iconic Hello Kitty Partnership
February 7, 2024
Ground Up International, a footwear company, adds an iconic license to its roster, Hello Kitty®. This partnership promises to bring Hello Kitty’s beloved charm to life through a range of stylish kicks, creating ongoing collections for all youth and toddler fans.
Ground Up Announces Hello Kitty Partnership
February 7, 2024
Footwear company, Ground Up International, has announced it has added Hello Kitty to its licensing roster.