Ground Up is a global culture brand house, designing innovative footwear that transforms the world's most beloved characters and brands into product fans are proud to wear.
FOR THE FAN | FOR THE BRAND
Designed for the fan, Ground Up Studio creates innovative footwear that blends iconic characters with trend-driven design.
Ground Up Collective partners with best in class brands to create premium styles focused on quality, craftsmanship, and modern design.
BRAND NEW STYLE
FOR A BRAND NEW DAY!
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In The Press
The Best Toy Story Shoes To Wear To The Movies
Ground Up Partners With Limited Too, Debuts In 2027
Ground Up Has Evolved Into a Fan-First Multibrand House
Ground Up Partners with Dickes, Scotch & Soda
Fandom Insiders
Ground Up celebrates their 10 years of service by taking the fan through A Decade in Motion, a series of stories told through the Ground Up team and the development of the company from its founding to their outlook on the future.